1. It doesn’t take a lot, and you can start with just a few dollars
With just $50 you can start a PPC campaign with Google AdSense. Of course, larger sums will allow for more accurate and useful testing, but getting into the game to test the waters has a very low barrier to entry.

2. Instantly measure your success (or failure)
You can use free tools to track conversions and in just a few days have a good idea of how well your campaign is paying off.

3. Target with ease
Search engines let you target with a wide number of criteria and demographics, something more traditional media outlets just can’t offer with such small budgets.

4. Permission marketing at it’s best
You’ll be marketing to customers actively seeking your services. This makes a huge difference in conversions!

See the rest of the reasons here.

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