It costs 5 to 8 times more to gain new guests than to retaining existing guests. The cost in advertisement, marketing, sales people, etc. is far more than what it costs to make existing guests keep coming back. 68% of guests will not return if they feel unappreciated. These facts cannot be ignored in the hotel industry.

Here are 10 tips that hotels should emphasize with their guests:

1. Lasting Impressions
2. Keep in Touch
3. Reward Loyalty with Exclusive Deals
4. Understand Your Guests’ Needs
5. Ask for Feedback
6. Remember Your Guests
7. Consistent Services in Excellence
8. Train Your Staff to Meet Guest Expectations
9. Know Your Competitors
10. Wow Your Guests by Going the Extra Mile

Caroline Cooper outlines the basic know-how’s that all customer service based industries should take to heart. A little effort can go a long way for your guests. If getting new guests is the hard part, why not do the easy part by keeping them?

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HotelBlogs.com