The Aloft Hotel chain has invested in a new look for its website promoting the hotel with different features. This new development will allow users and guests to have a completely different online experience when browsing the hotel.

Among some of the new features, people can find themselves in the website with:

-An Insider’s Virtual Tour
-Destination Map and City Guides
-Gaming and Trivia
-Aloft Radio

Mr. Brian McGuinness, Starwood’s Senior Vice President has commented about the website: “Since Aloft’s groundbreaking virtual launch in cyberspace in partnership with Second Life, the brand has been leading the way in providing the most dynamic, high-tech experience for our guests.”

Undoubtedly, the investment will provide more traffic and attention than conventional hotels’ brand.

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