Feb 16 2009
Days Inn Brand Debuts Refreshed Marketing Campaign
The Days Inn brand made it clear during their worldwide conference that it continues to be ‘The Best Value Under the Sun’ by providing resources that will help enhance guest experiences and encourage travelers to stay at Days Inn properties.
They revealed two new online tools that will make it easier for franchises to train staff and maintain brand standards as well as a new marketing campaign designed to evoke an emotional response from travelers.
Days Inn President Ken Greene said, “We must ensure that every employee is trained, confident and prepared to serve as a brand ambassador. How well employees respond to various interactions will determine how well they deliver on the Days Inn ‘Sure as the Sun’ promise, the brand’s service pledge. These cutting-edge resources will help prepare them.”
Aly El-Bassuni, Days Inn vice president of operations, said, “The fundamentals of this business are great service and a good product and we’ve provided owners with the tools to deliver on both of these.”
