Modern day travelers are not to be duped. They are willing to search far and wide for the best deals, and the best hotels. More than ever, Hotel marketing and advertising does less to push a potential customer into the deal. So what is the final push? Third party recommendations.

With the explosion of Web 2.0 Social networking websites like TripAdvisor.com, customers can now get easy access to hundreds if not thousands of third party opinions. Likewise, they become more and more skeptical of advertising text — they want to know the dirty details.

In a tightly pinched US Economic setting, participation in these third party websites have become more important than ever before. Customers are more concerned than ever for getting their money’s worth and at a good price on top of that.

Read this article for good ideas on WEB 2.0 Design for Hotels and how to help boost sales.

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