Jan 22 2009
IHG Opens First Hotel Indigo Outside of N America
IHG (InterContinental Hotels Group) celebrated the opening of Hotel Indigo London Paddington, the first Hotel Indigo outside of North America, as well as announcing a deal that will see three more Hotel Indigos in the city in the near future.
Hotel Indigo is the boutique hotel brand of IHG. It has 21 hotels open in North America and 56 hotels in the global development pipeline.
Speaking at the opening Andy Cosslett, chief executive, IHG, said: “Hotel Indigo combines the feel of a boutique hotel with the benefits of a large hotel group, including our reservation systems and loyalty programme. The brand has been a success in the Americas and we are confident we can grow it around the world.”
He continued: “Hotel Indigo suits converting existing buildings as each hotel is designed to be different. Conversions generally require less financing and can be up and running more quickly than new build hotels, which is an attractive option for owners given the current economic conditions.”
