Leading Hotels of the World, Ltd. recently launched a new version of their online presence, which has already created a 35% spike in conversion rate for online reservations.

The new site has an experimental feel to it, bring lots of bells and whistles that consumers like to help potential customers find just the right hotel among their 450 in over 80 countries.

“For eight decades, The Leading Hotels of the World has set the international gold standard, offering discriminating travelers exceptional levels of comfort, service and style at the finest hotels around the world,” said Marshall Calder, senior vice president of marketing. “Now, with our site on par with the best and most innovative sites inside, as well as outside of our industry, we are poised to meet the demands of today’s savvy and curious traveler with compelling online experiences and offerings.”

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