Online video advertising spending is forecasted to run counter to economic developments, surging 45% in 2009 to reach over $850 million.

Part of this is due to the increasing quality and proliferation of high quality video content on the web. Major studios, television stations and other media are investing more time and money into their web video products, including putting copies of their telivision drama and series shows on their websites.

The other part comes from the tightness of ad budgets across all industries. Spending millions on single television campaigns is becoming prohibitive, especially when a cheaper medium for releasing their video is out there. Hotels can still reach out to clients with emotional messages to their customers via video, but save major budget dollars by releasing them to web audiences.

It is part of a larger trend of online advertising that will ignore the economic downturn to increase 14.9% overall in 2009, topping an impressive $12.3 billion. 

While online advertising cannot claim to be recession-proof, it is certainly recession-resistant. Its low-cost and large audience is proof of that, as is its continued growth, even amid worldwide recession.

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