Dec 12 2008
Supplier Websites vs Online Travel Agencies
According to a report released by research authority PhoCusWright Inc., the Online Travel Agency market share has benefited from a counter-cyclical lift.
Currently the forcecast is that Online Travel Agencies will hold roughly 39% of market share to the Supplier Websites’ 61% well in to 2010.
Supplier websites grew rapidly as a result of mass advertising and the maturing of the online booking market. As a result, travel agencies saw a steady decline in their share of purchases and bookings made online.
Now the economic crisis has caused the Supplier Websites’ companies to pull back on their aggressive advertising campaign, giving room for the Online Travel Agencies to gain back a few points and entrench their position.
The travel industry and the tech industry has always worked hand in hand. At the start of the internet age, the travel agencies has a hard time competing against it. Now, we can see that the net is not our competition but just another tool for us to be able to serve our customers better.
Russell
http://www.e-Philippines.com.ph
explore. experience. enjoy. Philippines.