Online travel megasite TripAdvisor polled 2,200 visitors to get an idea of what makes and breaks a deal with a hotel and to learn more about travel patterns.

The report sites the following interesting tidbits:

• What Makes A Hotel Great? 30% location, 29% comfortable beds, 24% staff service.
• What Ruins A Hotel Stay? 54% unclean rooms, 14% noisy guests, 11% poor service.
• Bad Stuff: 
  • 68% have stayed in rooms with dirty/stained carpets.
  • 64% in rooms with non-working appliances.
  • 59% have waited as their rooms weren’t ready on time.
  • 38% think the carpet is the dirtiest part of a hotel room.
  • 8% encountered bed bugs in their hotel room.
• Okay Stuff:
  • 78% said hotels are “as advertised”.
  • 37% are brand loyal.

What’s the message?

Make sure first impressions are good. Brand loyalty is high, but encountering poor conditions or bad service is even higher. Being able to stand out from the crowd and provide cleanliness might be enough to earn you a customer for life.

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