According to the European Online Travel Report 2008, the UK remains the strongest performing market in terms of expenditure, nearly double the sales of its closest rival, Germany.

The size of the UK online travel market is reported to have grown 18% on the previous year, trailed by Germany and France and all together these three markets make up about 62% of all online expenditure in Europe. The online travel market has grown in Germany by 24% but still only accounts for 15% of overall travel sales and EyeforTravel suggest the figures here indicate enormous room for expansion. 

The online travel market has experienced accelerated growth in all regions, and is quickly becoming a bigger player in markets previously untouched. With the number of travelers reporting the importance of 3rd party online reviews and other information, it’s clear that this trend will not change, but only continue to race forward at full speed.

“There’s been so much more of a focus around the online channels recently and we’re seeing more and more suppliers across the entire European region really starting to adapt their businesses and take advantage of online sales platforms” states Amy Scarth, head of research at EyeforTravel

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