Dec 31 2008
US Hotel Performance For Week Ending December 20th
For the first time in four weeks, US Hotels posted positive gains in all three key performance measurements according to data form STR.
In year-over-year measurements, occupancy rose 2.0 percent, ADR saw 0.6% boost, and RevPAR increased 2.6 percent.
Some chain-scale segments did not enjoy the boost, however, especially the luxury segment which experienced a 4.5% drop in occupancy, a 12.2% dive in ADR and a 16.1% dip in RevPAR.
“While the outlook for the first six months of 2009 is not favorable, we still remain optimistic that performance will pick up in the second half of the year.” – Brad Garner, VP of Operations/Client Services at STR







