According to new reports from Oban Multilingual, a Search Engine Optimization Company, international travelers prefer eye-catching design over simplicity in travel websites.

The report surveyed international travelers from over 40 countries.

What’s a simple website?

A non-elaborate or ‘showy’ site in appearance or style, or plain, unassuming, unpretentious.

Eye-catching sites are bold, outstanding, pronounced and with an overt sense of ‘style’.

While sites fall in and around these two camps, most can be safely put into one or the other. 

Likes and dislikes were found to fall along cultural lines, which might mean targeting a specific region should be prefaced by similar research into that community. For example, Chinese travelers tend to have a preference for flashy, busy websites.

Regardless of flashy or simple designs, the study did find that the ease of navigation remained on top of visitors concerns. 

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