Why are they important for the hospitality industry? A report reveals how important videos are for users to learn more about hotels before booking.

“-178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience).

-21.7 million Canadian Internet users watched over 4 billion online videos in April.

-35.7 million Americans watched 13.0 billion videos on YouTube – that’s 96 videos per viewer in the US.

-If YouTube were a nation, it would be the 3rd most populous country in the world – behind China & India and ahead of the US and Indonesia – 450 million people worldwide view more than 60 billion videos each month on YouTube.com

-YouTube is basically the 2nd most-used search engine to Google”

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