The W Hotels Worldwide opens first Western European Hotel with the new W Barcelona in Spain. The 26-story W Barcelona is perpendicular to the dock, showcasing the sea and city view. Authorities from the hospitality industry are referring to the hotel as Barcelona’s very own “Copacabana”.

Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien commented: “Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W Hotels’ global expansion into the world’s most exciting and vibrant destinations.”

She also said: “W Barcelona offers stunning architecture and innovative design from Ricardo Bofill, a renowned architect. His leading-edge design will set a dramatic stage for the W brand’s unique lifestyle positioning, soon to become a true flagship hotel for the W brand, offering insider access to a world of Wow.”

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